1. Who are you and what is your connection to Paletto?

I’m Kwanghee Lee, CEO of AND Corporation. Paletto is a our service 🙂

2. Can you just explain what Paletto is?

JUST TYPE, THAT IS ART.

Paletto is the first typographic note and diary app you never seen before.
No more boring white paper notes and diaries. Paletto is the first typographic note and diary app. Our diverse color sets bring the analog sentiment to a digital note. The gorgeous post you can share on social media is a bonus. With Paletto, capture your feelings like you never could with any other note app.

3. And what makes it different to other diary apps?

JUST TYPE, THAT IS ART. You don’t have to set any particular fonts, colors or layouts. Just write, it’s simple.

How was your day? Of what you heard being said to you today, what do you remember the most?
A confession from a lover. Compliment for a job well done. A crushing comment that drove you into sadness. The words of a post that somehow resonated do deeply with you. There are so many words and events throughout the day that shouldn’t go forgotten. They each host your “feelings” about them. A dairy should be able to capture such feelings well.

In Paletto, you can write about your day with a variety of typographic fonts and colors that can best express how you felt each day, rather than working with just a white backdrop and black ink. As its name suggests, Paletto is a typography-based note and diary app that is meant to allow you to paint each day in different colors as you would use a palette. Each Paletto Kit comes in 8 colors and a variety of typography, with more Kits on the way through future updates.

Hear something today that you’d be sorry to see forgotten tomorrow?

Or is there an amazing day that you’d like to cherish in photo-perfect memory?

How about capturing those moments in Paletto, starting today?

4. Where did the idea for Paletto come from?

Here’s a story that inspired the creation of the Paletto App. A diary contains all the happy and sad events of the day, all the ups and downs. But a paper diary or simple notepad or diary apps only offer a white backdrop and black ink to contain all those emotions. Already with photos, we are accustomed to applying different filters to express what we felt when we took the photo. Why not do the same for diaries? So we decided to provide “filters” for the diary, using various colors and fonts.

This is why the typography note and diary app “Paletto” was conceived.

Like the palette that contains all sorts of colors, Paletto was named so that it can record the colors of your days, whether they are filled with dark clouds on one day or immersed in romantic pink on another.

5. What plans do you have for getting as many users on board as possible?

First, We’ll find designers and people those who are interested in Typography.

Second, we’ll support a lot of languages and fonts step by step.6. What are your short and long term goals for

6. What are your short and long term goals for Paletto?

For short term, We support more languages step by step.We’re currently support 5 languages for 53 countries. As much as possible, we’ll support a

We’re currently support 5 languages for 53 countries. As much as possible, we’ll support a lof of languages.

For long term, we want to the essential app for diary and journal.We make people’s daily log more beautiful. It’s our

We make people’s daily log more beautiful. It’s our long term goal.

7. Finally, do you have any words of advice for aspiring entrepreneurs?

Cheer up! And Have high hopes that we’ll do our best and there will be a luck.

And if you just missed your days, How about keeping your days from now?


If you would like to learn more about Paletto, then just click here.